RESUME

Merkle - Creative Director

2023 - Present​

Provide strategic leadership across multiple creative work streams, driving the vision and execution of cohesive brand experiences that support long-term client goals. Collaborate with cross-functional teams to establish clear creative priorities, ensuring alignment with business objectives and a seamless customer journey across all touchpoints. Serve as a key partner to stakeholders, offering insights and guidance to translate high-level strategies into impactful creative outputs. Foster a results-driven approach by ensuring that every initiative ties back to measurable business and brand objectives.
 

• Lead a multidisciplinary team of creatives across three core work streams, fostering collaboration and innovation to meet evolving client needs

• Developed and implemented scalable frameworks and processes, resulting in a 5.4% increase in click-through rates on website promotions

• Drove creative strategies for 10 water brands under Primo Water, achieving a 346% increase in data capture across brand websites.

• Partner with stakeholders at all levels to translate complex goals into clear, engaging, and actionable creative strategies.

• Champion a collaborative culture, empowering teams to consistently deliver high-quality work that balances strategic thinking and creative execution.

 

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Uplevel - Director of Design

2019 - 2023​

Led holistic design efforts across product and marketing at a startup, enhancing engineering through data. Managed feature roadmaps, user testing, wireframing, product branding, and agile production in Figma. In marketing, partnered with teams to develop brand strategies, covering web design, booth graphics, video production, social media, event design, and interior office design.​

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RoundGlass - Lead Design / Art Director

2017 - 2019​

Led a creative team at a tech-driven wellness company, focusing on strategic brand development and cross-platform user experiences. Managed designers, developed brand identities, and drove the execution of cohesive wellness initiatives across digital and physical spaces.

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Rational Interaction - Associate Creative Director

2017​

Directed cross-functional teams for high-impact projects with Microsoft and Amazon, bridging business objectives with creative execution. Developed strategic frameworks for product pitches, video concepts, and social media campaigns, aligning messaging across diverse audiences. 

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POSSIBLE Seattle - Sr. Art Director

2013 - 2017

Managed creative strategy for global brands like Coca-Cola, IHG, and Microsoft, delivering award-winning campaigns that balanced technical complexity with compelling narratives. Oversaw event graphics, digital advertising, and social media strategies, creating engaging user experiences across multiple touchpoints.

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Cornish College of the Arts - Adjunct Faculty

2017

Guided students in the principles of creative problem-solving, emphasizing strategic thinking and user-centered design. Covered brainstorming techniques and creativity within digital and social media constraints.

 

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Big Fish Games - Sr. Designer

2013 ​

Led strategic rebranding and eCommerce transformation efforts, integrating user experience principles with cohesive content strategy. Partnered with cross-functional teams to elevate product engagement and brand storytelling.

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Catch & Release Design LLC - Freelance

2011 - 2019​

Delivered strategic creative solutions for brands, focusing on UX/IA, visual design, and branding for websites, mobile apps, and marketing campaigns. Developed innovative approaches to align client objectives with impactful design outcomes. ​​

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Microsoft - UX

2010 ​

Designed and optimized user experiences for Zune and Windows Phone, developing architecture diagrams and application flows that aligned technical requirements with user needs.

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Design Commission

2006 - 2010 ​

Specialized in creating interactive experiences through product design, branding, and exhibition curation. Collaborated with cross-disciplinary teams to deliver engaging visual and functional solutions across platforms.

 

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EDUCATION

 

Cornish College of the Arts, Seattle WA

BFA in Graphic Design, 2007

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Applied Frameworks

Scrum Master Certification 2021